Not All So-Called Digital Marketing Agencies Are Full Service Shops

An obvious difference between these two is the amount of services they offer. The knowledge possessed by full service agencies can be used in a wider range of aspects compared to digital marketing. Full service agencies have the expertise needed to advise and create marketing strategies that yield positive results. On the other hand, a typical digital marketing agency may be lacking the skills required in other fields of marketing using traditional methods.

When you need digital marketing agencies

As your company grows, your business goals also evolve over time and these new goals will need specialists that can meet up with the responsibilities. Full service shops can take on this responsibility due to their knowledge and they can easily manage each marketing plan in the long run. Because digital marketing agencies have limited expertise compared to your goals, you may need to hire several agencies to work for you which can be costly for your limited budget.

The difference between full service shops and digital marketing agencies

What exactly is the difference between digital marketing agencies and full service shops? Well, digital marketing agency as the name implies, involves marketing using digital methods such as the internet. Full service shops are agencies that offer a wide variety of marketing services. These two are not the same, although they are related. Digital marketing agency deals with only digital means of business whereas full service agencies deal with both traditional and modern forms of marketing. Some of these services include:

Tips on hiring full service agency for your brand marketing

Communication is key in business strategies, that’s why by hiring one full service agency for your business, interaction between your business and the agency will be convenient. With several digital marketing agencies being involved, there is the tendency of confusion across different channels.  Involving different specialists can be a problem, as it becomes hard to decide where to focus your limited resources.  Hiring a full service agency can make decision making much easier since your resources are focused in a single direction.

Why you need digital marketing services for your business

In terms of cost, digital marketing can be more cost effective, depending on your budget. Full service agencies are much more expensive as they have more options and valuable expertise.


Digital marketing agencies and full service shops have their similarities, in the sense that they both work to grow your business. But these two have their several differences including cost and knowledge. Choosing which one is better for your business depends on your strategy and budget.

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